3 Things You Must Know About Repurposing Facebook Live Content

Welcome to episode 283 of Hit the Mic with The Stacey Harris.

Hey, guys, it’s The Stacey Harris, social media strategist and trainer, helping online entrepreneurs build communities that grow their brand. I’m amped today, because I’m totally walking the talk. We are live recording today’s episode, episode number 283. We are doing it right here on Facebook Live, with you guys, right now. After this I’m going to repurpose this content and actually upload it into the podcast. But I wanted to do this because a lot of people are telling me that they want to do Facebook Live, and they just don’t know what to do. They don’t know how to create the content for something else. How am I going to think of something else to do? Another video, or a video in addition to my blog post or my podcast. I already create so much content, how can I keep up with something else?

That’s why I want to talk about this today, because the magic is in repurposing. Using one piece of content to do a lot of things. So I want to talk about three things you must know about repurposing your Facebook Live. The first think I want you to know is you should be repurposing your Facebook Lives. This doesn’t have to be fresh content. It doesn’t have to be something brand new. It can absolutely be something that you’ve created in another way before, or diving deeper in something else, or previewing something you’re going to talk about. Use this as a tool to enhance your other content.

You can use something like I’m doing right now, and this is a great example. I’m actually using this to record a podcast. What I will do after we are done with this is I will same the video to my phone, I’ll upload it onto my computer, I’ll pull the audio out, I’ll edit a little bit, and it will be the podcast. So if you’re listening to this as a podcast, hey, guess what, this was originally a Facebook Live.

So it will live on as a video right here on my Facebook page. You guys are getting the benefit … sorry I had some error, technical issue there. You guys are getting the benefit live. Ask me questions. Hit the comments and ask me questions, and remember I’m going to be giving shout outs to whoever asked a question, which means you’ll be featured in my show. But then that content, I can pull the audio out, and then it can live on in podcast form, and it can live on on Facebook as a video. Repurposing your content is where the magic is. So that’s the first think I want you to know about repurposing your content on Facebook.

Facebook Live content is built to be repurposed. So make sure you are using it. Because there is absolute magic in using this, in a lot of ways. Not just here as live content. This isn’t something else you have to create. It’s just another way to create content. Okay?

Number two, there are a lot of things you can do to repurpose your content. I kind of want to go in this number two spot with a whole lot of ideas. Okay? If you love any of these ideas, or you have something cool you want to do, absolutely tell me in the comments below, and let’s get inspired together. I want to hear from you. This is what I like to see people doing. This is some of the stuff I do. A lot of what I’ll do is, especially with these three things episodes that I do, I will record it when I pre-bash and record content, and then I will pull out one of those things and I’ll talk more about it in a Facebook Live. So, I’ll come in here and talk about one of the three things I was talking about. And then I can say, “If you want to hear the rest or you want to learn more, head to the podcast.” And there’ll be a link to the podcast.

This is a great way to not only repurpose content, but drive traffic to your content on your website. Because yes, content is fantastic, and content on Facebook is critical, but ultimately we kind of want to get people back to our websites, right? We want people to go where they can opt-in and buy things, right? That’s a really great way to do it. If you have a blog post, where you’re giving five tips, come on Facebook Live and talk about one of those tips, and then drive traffic back to the blog post.

Thank you for the hearts. Keep them coming, I love to see those.

Drive traffic back to the blog post. Just dive a little bit deeper. Remember, you don’t need to do it in 45 minute to hour-and-a-half kind of Facebook Lives. A little bit longer is kind of cool because I find that I get more momentum as far as viewership as it goes on, but with that said, just jumping in and doing 10, 15 minutes on one of the parts of your blog post, and then driving traffic back to that blog post, is a great way to do that.

Another great example, kind of flipping that one, is doing a Facebook Live, and then having it transcribed into a blog post. This is something really cool. My friend, Brandy Lawson over at tekgrl.com, she’s starting to do this, where she is doing a Facebook live on Monday, and then having that repurposed into a blog post. And the cool think is you can embed the video from Facebook. So you can embed the video and then have the text of the blog post, which is going to help drive people not only to your content, but to your Facebook page, which can help engagement, which can help your overall page likes, which can help you get a better audience to advertise to if you want to advertise to those page likes.

The same can be done like I’m doing today, I mentioned this earlier. I’m going to, when we’re done, save this to my phone, pull the audio, and this is today’s episode. This is Friday, episode 283 of Hit the Mic with The Stacey Harris, I’m recording it right now on Facebook Live with you guys. You can repurpose this video and save it and upload the video to YouTube as well if you want to just do a straight video show. And embed one of those onto your website and have some show notes, and there you go, you’ve just done a video blog post using these live tools, so that you’re getting that extra momentum out of it. You’re getting that sort of extra social media juice, if you will, out of it. You’re getting every bit of value for you, out of a piece of content.

Then, take it a step further. I’ll be honest, I’m not just going to pull the audio out of this, and make it a podcast. I’m also going to have it transcribed. And then I can edit that into a guest post, because guess what? A lot of people are talking about Facebook Live right now. They’re talking about how to use it, ways to make maximum impacts with it, how to get the best results from it. So it’s a hot topic on a lot of websites. So it’s a great thing for me to submit as guest post. So now I have a Facebook Live that I’m recording with you guys right now, that lives on as a video on my Facebook page, lives on as a podcast on my website, and to all the channels that my podcast goes out to, and now it’s a guest post and it’s another tool driving traffic back to my website. So you can see how one piece of content can get out in a lot of different ways.

Again, number one, repurpose this. Yes, there’s value in that. Number two, that can look like a lot of different things. There’s no sort of formula that happens with repurposing. There’s no sort of magic trick where you have to go through a certain way to get there. You can make this work for you no matter which direction you want to use it in. If you want to use this to drive traffic to your website, great. If you want to use this to actually be a content creation source, fantastic. No matter what, you can really move this along. If you want to … great example, if you want to drive traffic to a webinar, so you have a blog post that is sort of teasing the webinar. You do a Facebook Live that teases that blog post or just straight teases the webinar, and you use that to drive traffic. Nothing is getting in the newsfeed and more commonly than Facebook Lives right now. Nothing. And so doing this, and then repurposing it in whatever formula works for your situation, is really really powerful.

The same is great for events. If you have an event coming up, come in, do Facebook Live talking about what some of that stuff is going to be. Drive traffic to that event page. Drive traffic to a blog post that talks about it. Repurposing that content. Repurpose some of what your talk is going to be at the event, into a Facebook Live. Previewing it for them, showing them what that value is going to be. You don’t have to create one piece of value that can be used in one place one time. That’s not true. Your audience grows all the time. People are open to receiving messages at different time, in different ways. So repurposing better serves your community. Because now instead of saying, “I can read this right now, so I’ll get this information,” and then never doing it again, you miss all of these people. Okay? All right.

The third thing I want you to know about repurposing, you don’t have to do it alone. If some of the things I talked about, like having something transcribed, or pulling the audio out of a video and making it a podcast, if that freaks you out, if you’re sitting there watching this and you’re like, “I don’t know what that means,” get help.

There are great editors that can help you with the audio and the video stuff. There are great transcription services that can help you with the transcription stuff. I am just getting started based on the recommendation of a good friend of mine, I mentioned her earlier, Brandy Lawson. I’m going to start using Scribed to have the podcast transcribed. Slowly but surely I’m going to try and get some of the more popular past episodes done as well, so there’ll be full transcriptions on the show notes on the website.

Start there. Scribed, Rev is another great one. Kim [inaudible 00:09:47] also recommends Rev. There are tools to get this stuff done really really reasonably. It isn’t adding more work for you. In fact, repurposing this content is going to create less work for you. Because now instead of saying, “Well, I’ve got to get this Facebook Live done, I’ve got to get this podcast recorded, I’ve got to get this guest post done, and I’ve got to make sure the [inaudible 00:10:08] is created for the …”

Whatever. Now you’re saying, “I’m going to do this Facebook Live, and it’s going to come all of these things.” You hand it off to your team, they get that stuff done, and now you’ve created all these pieces of content. All of these little pieces are ready for you. Waiting for you and all done. All right?

I’m going to hop in to see if I’ve got any questions, because sometimes they don’t show up here, I’ve noticed that. If you want to say hi, I’m going to wrap it up in just a second but I would l-

All right, I think that’s everything. So, to recap. Number one, be repurposing this content. Yes. Absolutely repurpose your content. You need to be doing it. Number two, there are a lot of ways to do it. Find the formula that works for you as far as which direction you want to go in, okay? There are a lot a lot of ways you can do this. And number three, you don’t have to do it alone. There are services and people that can help you with this stuff, okay? So don’t think that repurposing is adding more work. In fact, it’s very much so the opposite. It’s going to make a lot less work for you because again, you’re creating one piece of value, and you’re doing all sorts of fun things with it. Okay?

Any questions? If you want to learn more about anything Facebook, be sure to join us inside of Hit the Mic Backstage, at hitthemicbackstage.com. Just a reminder, our price does go up in, oh man, a little more than a week. August 1st the price is increasing from $25 a month to $40 a month. And if you join now, that’s your price for life. So head over to hitthemicbackstage.com and join us. And, of course, if you’re watching this live, be sure to check out the website in about 45 minutes because this will be up as a podcast and you can see exactly what I mean by doing that.

Let’s see, Melissa Atwood says, “Thanks, Stacey. Great tips and right on time as we’ve just started YouTube.” Fantastic. Awesome. Use this content all over the place. This content will probably be on YouTube at some point as well. All right?

All right guys, there you have it. Repurposed episode from Facebook Live now here on the podcast. Thanks for listening, and I will see you on Tuesday.



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