Gmail Makes Changes – Take Control of Your Inbox

Big news about Gmail this week. If, like me, you’re a big fan of your email list and excited every week to share the best of the best when it comes to content, you’re going to want to make sure you get them this info. If you don’t want to miss emails from me or […]

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Twitter Analytics – A FREE tool to maximize your Twitter Time

I have to say that I’m REALLY excited to be sharing this with you guys today! I’m sure you’ve heard about a ton of really great analytics tools for Twitter – some of them even from me. The cool thing about this one though is it’s totally FREE! Oh yeah, and it’s from Twitter, no […]

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Social Media Customer Service Lessons From Verizon (What NOT To Do)

I’ve talked a lot about the social part of social media, and the marketing part of social media. I haven’t talked a lot about it as a customer service tool. That’s all changing today. I was lucky enough to be provided with a prime example of how not to manage your customer service through social […]

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The When, Where, and How of Social Media

When you have something that shifts and moves as much as social media does, it’s hard to figure out where to start. There are so many choices it can be incredibly overwhelming. It doesn’t have to be. No seriously, it doesn’t. Today we’re going to break it down and figure out your when, your where, and your how. […]

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Simple Steps to Social Media Strategy

The name of the game when it comes to business is strategy. We have business plans and profit projections. We create timelines for new projects, some of us even have editorial calendars. So why is it that when it comes to social media so many of us throw ourselves out there without even so much […]

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The All Powerful Ideal Client (and how to find yours)

I’ve mentioned ideal clients a few times, but this is still something that gets ignored. I’ll be 100% honest (as always) it took me nearly 18 months to actually do this SERIOUSLY! As some of you know I officially launched my first business in July of 2011 but I started developing it in May of 2011. At the […]

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Quality Over Quantity – Why Community is Critical

Today we’re breaking down numbers – wait don’t run! I promise there is no math. Social media is more than numbers. Seriously! Your whole business is more than numbers. We’re often told that having a huge mailing list means huge sales, that is not true. If it was anyone who was able to buy a list of email […]

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Which Social Network Should You Be Using

The first question that comes up when you embrace social media, or maybe just start taking it a bit more seriously, is where to start. Do you rock out on Twitter or go full force on Facebook? How do you judge where to spend your valuable time and resources? This is one of the BIGGEST […]

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How to Choose Who to Follow

You’ve signed up for Twitter, you’ve optimized your profile, and you even have some ideas on what you want to post! You are ROCKING this! One problem though – you don’t know who you’re supposed to follow! It’s tough to know who to follow when you get started, there are millions of users but which […]

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3 Easy Ways to Make Time for Social Media

The biggest thing I hear again and again from clients when I ask about their social media struggles is, “I don’t have time”. The truth is, and we ALL know this… that’s an excuse, not a reason.  Everyone has the same 24 hours in a day – no more, no less – so why are […]

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