Upgrade Your Content with an Editor
Today we are lucky enough to have another fantastic guest hitting the mic. Amanda is Head Word Nerd at Language Management, LLC and a very good friend of mine. She is also the amazing editor who has worked on a couple of websites with me.
Check out her fantastic post below, and also head to her website to find more fabulous information.
Hello, my dear rock stars! Amanda Shofner of Language Management, LLC here. Stacey has kindly let me take over her blog to talk about the importance of editing your website. My mission in life and business is to make your words shine, and editing websites is one way I make that happen.
It’s well established that having a website is vital to your business. A lot of focus goes into the design and writing the content (as it should), but there’s not a lot of focus placed on editing that content. I get that. Editing is really not on the minds of most.
But it should be.
Here’s what an editor will do for you:
1. Catch grammatical errors or typos.
This should surprise no one. Catching all those pesky errors and typos is what editors are for, right? Right! And do you know why? Errors and typos are equated with carelessness and sloppiness. No one wants to hire someone who is careless or sloppy with her work. It’s as simple as that.
2. Ensure your words match the message you want to convey.
The biggest problem with editing our own work is that we know what we wanted to say. In many ways, this blinds us to the weaknesses in our own writing. We will always read what we meant to say, not what is actually written. You don’t want your visitors and potential clients to wonder what the heck you’re talking about–or worse, take what you’ve written the wrong way. The responsibility for conveying meaning relies with the writer, not the reader. An editor will help you to fulfill that responsibility.
3. Make your writing–and, by extension, YOU–as strong and professional as possible.
Here’s a little story about me: I recently rewrote the bulk of my website content. If you know me well, you know that I often downplay my strengths. My editor wouldn’t let me. Instead, we weeded out words that took away from my accomplishments and strengths. (e.g., “Best known for…” instead of “Perhaps best known for…”) Sometimes it’s very simple fixes (just deleting one single word!) that make the biggest impact. Your website should reflect all that you have to offer. An editor will prop you up and encourage you to stand on your strengths–just by how you phrase your words.
4. Act as a potential visitor.
Have you ever visited a website only to have your eyes glaze over as you realize there are three or more long paragraphs to read? I have. After all the time and effort you put into making your website content the best it can be, the last thing you want is to have your visitors never make it past your home page. How your content is presented is just as important as what you write. But acting as a potential visitor may also mean identifying broken links or missing information. An editor can work out all the kinks so that your visitors devour your website exactly the way you want them to.
Your words are powerful. Harness that power and work it to your advantage. Your words deserve to shine as brightly as you do.