What Stats Matter

I think there is one incredibly simple and totally underused way to get answers to questions like:

  • What kind of content to post?
  • When to post, where to post?
  • Is anything I post actually working?

That answer is check your stats! If you’ve been doing this for any amount of time you have some numbers already. If you’re just starting out, well let me give you a roadmap to the shortcut because this is it.

Let’s break down what stats work, where to find them, and the all important question of how often to check them.

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Google Analytics episode with Liz Locakard

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